Avakian Watch Concept 1

There is nothing inherently wrong with it. The dial is not very easy to read, but that isn't the point. This is a "look at me watch." It wants you to spend more time admiring it, than caring about what time it is. There is a ballsy masculinity to it, which is does not try to hide. At the end of the year Avakian is going to release more watches using the Watch Concept 1 format, as well as some new women's watches. If they catch my eye, I will be sure to share them with you. The watches share the same functionality having the time, large date on two discs which are mostly exposed, and a smaller watch face at 6 o'clock that serves as a second timezone. The watches are available in four materials - all gold. White gold, brown gold, black gold and pink gold. So much gold! You can get the bezel with or without diamond decoration as well.The tonneau case is very curved and looks put together well with the case back being screwed on. There are sapphire crystals not only on the front and rear of the watch, but also as windows on the side of the watch giving a view into the movement. Each of the watches will be in limited edition - not sure of the numbers of each. Also not sure about the price. Well over $50,000 I would imagine.No doubt the dial of the watch is going to be a polarizing design. You either love the artsy, architectural, mechanical look, or you don't.